Privacy Policy

This Privacy Policy ("Policy") is published by 777cv ("777cv", "we", "us" or "our") and governs the collection, use, storage, disclosure and protection of personal data in connection with your access to and use of the 777cv website at https://777cv.cam (the "Platform").

777cv is an online casino and sports betting information platform designed for adult users in Pakistan and other markets. We publish educational content about online gaming, sports betting, responsible gambling and related topics. We do not operate a casino, accept wagers or process financial deposits or withdrawals on behalf of any user.

This Policy should be read alongside our Terms & Conditions and Responsible Gambling Policy, both of which are incorporated by reference.

In this Policy, the following terms have the meanings set out below:

• "Personal Data" means any information relating to an identified or identifiable natural person, including but not limited to name, email address, IP address, device identifiers and browsing behaviour.
• "Processing" means any operation performed on personal data, including collection, storage, use, transmission, disclosure, erasure or destruction.
• "Data Controller" means 777cv, which determines the purposes and means of processing personal data collected through the Platform.
• "Data Subject" means you — the individual whose personal data is being processed.
• "Cookies" means small text files placed on your device by the Platform to store browsing preferences, session information and analytics data.
• "Third Party" means any entity other than you and 777cv, including analytics providers, hosting services and linked third-party gambling operators.

777cv collects the following categories of personal data, depending on how you interact with the Platform:

We collect personal data through the following methods:

• Automatic collection: When you visit the Platform, our servers and analytics tools automatically log technical and usage data, including your IP address, the pages you view, and the duration of your session.
• Cookies and tracking technologies: We use first-party and third-party cookies to collect browsing behaviour data for analytics, performance optimisation and, where applicable, personalisation. See Section 9 (Cookies & Tracking) for full details.
• Direct communication: If you send an email or support request to 777cv, we collect the contact details and message content you provide in order to respond to your query.
• Voluntary submissions: Where the Platform includes content feedback mechanisms or preference forms, any data you voluntarily submit is collected and processed as described at the point of collection.

777cv processes personal data on the following legal bases, depending on the type of data and the processing activity:

• Legitimate interests: We process technical and usage data to operate, maintain and improve the Platform, detect and prevent fraud or abuse, and ensure Platform security. This processing is proportionate and does not override your fundamental privacy rights.
• Consent: Where we use non-essential cookies or tracking technologies, we do so on the basis of your consent, which you may withdraw at any time through your browser settings or cookie preference controls.
• Contract performance: If you contact us for support, we process your communication data to fulfil our obligation to respond to your query.
• Legal obligation: We may process or disclose personal data where required to do so by applicable law or a valid order of a competent authority.

777cv uses collected personal data for the following purposes:

• To deliver and maintain the Platform and ensure its technical functionality;
• To analyse user behaviour and traffic patterns in order to improve content, navigation and user experience;
• To respond to support queries, complaints or feedback submitted by users;
• To detect, investigate and prevent fraudulent or abusive use of the Platform;
• To comply with applicable legal obligations, including responses to valid regulatory or law enforcement requests;
• To manage cookies and tracking technologies in accordance with your stated preferences;
• To generate aggregated, anonymised analytical reports that contain no personally identifiable information.

777cv does not sell, rent or trade personal data to any third party for commercial purposes. We may share personal data in the following limited circumstances:

• Service providers: We engage trusted third-party service providers (such as web hosting providers, content delivery networks and analytics platforms) who process data on our behalf. These providers are contractually bound to use data solely for the purposes we specify and to maintain appropriate security standards.
• Legal compliance: We may disclose personal data to government authorities, law enforcement agencies or courts where required by applicable law or a valid legal order. We will take reasonable steps to notify you of such disclosures unless prohibited by law.
• Business transfers: In the event of a merger, acquisition, restructuring or sale of 777cv's business or assets, personal data may be transferred to the successor entity, subject to equivalent privacy protections.
• Aggregated or anonymised data: We may share aggregated analytical data (which contains no personally identifiable information) with partners or in public-facing reports.

777cv retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law:

• Technical and usage data derived from server logs is retained for up to 12 months for security, performance analysis and fraud prevention purposes, after which it is deleted or anonymised.
• Communication data submitted via support queries is retained for up to 24 months following resolution of the query, to allow for follow-up and quality assurance, after which it is securely deleted.
• Cookie data is retained in accordance with the lifespan of each individual cookie as described in our cookie configuration. Session cookies are deleted when you close your browser; persistent cookies expire at the scheduled date.
• Legal hold: Where data is required to be retained for legal, regulatory or dispute-resolution purposes, it will be retained for the duration of the relevant obligation, regardless of standard retention periods.

777cv uses cookies and similar technologies (including web beacons and local storage) on the Platform. Cookies are small text files stored on your device that help us deliver a functional and improved user experience.

You may manage or disable non-essential cookies at any time through your browser settings. Please note that disabling certain cookies may affect the functionality of the Platform. Refer to your browser's help documentation for instructions on managing cookies.

777cv implements appropriate technical and organisational security measures to protect personal data against unauthorised access, accidental loss, destruction or disclosure. These measures include:

• HTTPS encryption for all data transmitted between your device and the Platform;
• Access controls limiting internal access to personal data to authorised personnel only;
• Regular reviews of our security practices and infrastructure;
• Contractual data processing obligations imposed on all third-party service providers.

In the event of a personal data breach that is likely to result in risk to your rights and freedoms, 777cv will notify affected individuals and relevant authorities in accordance with applicable legal obligations.

Depending on applicable data protection law in your jurisdiction, you may have the following rights in relation to your personal data held by 777cv:

• Right of Access: You may request a copy of the personal data we hold about you, together with information about how it is used.
• Right to Rectification: You may request correction of any inaccurate or incomplete personal data we hold about you.
• Right to Erasure: In certain circumstances, you may request deletion of your personal data ("right to be forgotten"), subject to legal retention obligations.
• Right to Restrict Processing: You may request that we limit the processing of your personal data in specific circumstances — for example, while the accuracy of data is being verified.
• Right to Data Portability: Where processing is based on consent or contract and carried out by automated means, you may request transfer of your data in a structured, machine-readable format.
• Right to Object: You may object to processing carried out on the basis of legitimate interests, including profiling, where your individual circumstances justify it.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of prior processing.

The 777cv Platform is strictly intended for adults aged 18 or older, or the higher minimum age required by the operator or license jurisdiction. We do not knowingly collect personal data from individuals under the age of 18.

If we become aware that personal data has been collected from a minor without appropriate parental consent, we will take immediate steps to delete that information from our systems. If you believe that a minor has submitted personal data to 777cv, please contact us promptly at the email address in Section 15.

777cv serves users across Pakistan, including in Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan and Peshawar. Pakistani data protection law is developing, and while comprehensive data protection legislation comparable to the GDPR is not yet fully enacted in Pakistan, 777cv is committed to applying internationally recognised privacy standards to data collected from Pakistani users.

Your personal data may be stored and processed on servers located outside Pakistan. Where we transfer data internationally, we take steps to ensure that adequate protections are in place — including contractual safeguards with service providers — to maintain an equivalent level of data protection to that described in this Policy.

777cv is not affiliated with, regulated by or accountable to the State Bank of Pakistan, the Pakistan Telecommunication Authority (PTA), the Securities and Exchange Commission of Pakistan (SECP) or any other Pakistani government body in connection with data protection or gambling regulation.

777cv reserves the right to update this Privacy Policy at any time to reflect changes in our data practices, legal requirements or Platform functionality. When we make material changes, we will update the "Last reviewed" date at the top of this page.

Your continued use of the Platform following the posting of an updated Policy constitutes acceptance of the revised terms. We encourage you to review this page periodically to remain informed of our current data practices. Where required by applicable law, we will provide more prominent notice of material changes.

If you have any questions, concerns or requests regarding this Privacy Policy or the processing of your personal data by 777cv, please contact our support team. Agents are available in English and Urdu.

When submitting a data subject rights request, please include your full name, the email address associated with your use of the Platform, and a clear description of the right you wish to exercise. We may request additional information to verify your identity before processing your request.